① Keep using the trademark in commerce.
Using your trademark in commerce is essential for its protection, validity, distinctiveness, and reputation. Regular, genuine use maintains its legal significance and boosts brand recognition and consumer trust. If not, your mark risks cancellation for non-use, weakened legal protection, and loss of brand value.

② Designate a new correspondent for your trademark.
The trademark correspondent is the primary contact for official communications. Usually, the owner's attorney holds this role and manages legal matters. As the new owner, we recommend appointing your own trusted trademark attorney as correspondent, so you receive all official communications promptly and your mark is properly monitored. If not, you risk missing critical notices and deadlines, which could put your trademark rights at risk.

Under USPTO rules, U.S. owners can set themselves as the trademark correspondent in their USPTO.gov account and receive official emails directly. It takes minutes, and we provide buyer with a step-by-step guide.

③ Renewal and Maintenance.
As per official rules, trademarks require ongoing renewal and maintenance to remain valid and enforceable. You must track your trademark's deadlines and submit required documentation on time. If not, your registration will be canceled by the relevant trademark office.

For U.S. trademark owners: check your trademark status and maintenance deadlines via the USPTO's TSDR system (https://tsdr.uspto.gov), and submit all required filings and fees on time to keep your registration active.

◆ What is the process for transferring ownership?
For a U.S. trademark, we submit the required forms, the executed Trademark Assignment Agreement, and fees to the USPTO. Officials review the filing and record the transfer if everything is correct; if errors are found, they notify us to make corrections until the transfer is approved.

◆ What will the buyer receive as a result of the ownership transfer?
The buyer will obtain trademark ownership, entire interest and the goodwill.
In this process, we will provide the buyer with the Assignment Filing Receipt and Assignment Recordation Notice.

◆ What changes can we expect to see on the official page?
The USPTO system will record the assignment details and update the information to reflect the new owner.

◆ How long does the transfer take?
Typically 6–8 weeks after filing, depending on the USPTO's current workload.

Application:
➜ After you file enrollment forms and submit the required files, a relevant "Case" will be created by Amazon in the "Case Log".
➜ If your submissions are qualified, Amazon will send an email including a "verification code" to the email address associated with the trademark representative.
➜ You will need to reply to the "Case" with the above-mentioned "verification code".
➜ Amazon will approve your brand registry if no mistakes occur.
(Guide of Amazon Brand Registry)

Benefits: 
◆ After the registry, you can create product listings with the brand.
◆ You get A+ Content, enhanced brand content, brand analytics and more.
◆ Amazon doesn't seem to care which class your trademark is in, they give you coverage across all categories (which could change at any time).

◆ An Auth-Code (also called EPP code, authorization code, transfer code, or Auth-Info Code) is a generated passcode required to transfer a domain name between registrars — it confirms the owner has authorized the transfer. GoDaddy.com and NameCheap.com are well-known registrars.

◆ Using the Auth-Code shared by the owner, you can transfer the domain to your registrar account seamlessly.

◆ Typical transfer time: 

See Domain Transfer Between Registrars.